Summoning marketing ghosts — Kelford Labs Weekly
By talking to the past.
reality
13 posts
Be human or be ignored — Kelford Labs Daily
Blend in or be yourself.
Precision is a promise — Kelford Labs Weekly
Don’t summarize, specify.
What are you trying to scale? — Kelford Labs Daily
You have to start with something.
Is your marketing made up? — Kelford Labs Daily
Or is it made for you?
What does your work cause? — Kelford Labs Daily
In the real world?
The power of saying something — Kelford Labs Daily
One single true thing.
Your content is coherence — Kelford Labs Weekly
Connecting to the real world.
The adjacent possible — Kelford Labs Daily
Focus on the next best thing.
Adjust the end to your means
If you don’t have the resources, capabilities, or equipment necessary to make something that looks like it had an enormous budget, or which matches the prevailing trendy aesthetic, try something else.
Don’t predict, prepare
Nobody knows what happens next. No one’s predictions will be very accurate. We’ll look back and wonder how it wasn’t obvious, but nothing that seems obvious now is likely to be right.
What happened, how it happened, why it happened
As business owners, we can quickly forget about the good things that happen, and how they happened. The danger is in forgetting what made you successful in the short-term, which denies you the opportunity to notice patterns that will create success long-term.
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