Now you have two problems — Kelford Labs Daily
Promoting your promotions.
reality
16 posts
Attention is not enough — Kelford Labs Daily
We need belief.
Why this wasn’t written by AI — Kelford Labs Daily
Because you need something new.
Summoning marketing ghosts — Kelford Labs Weekly
By talking to the past.
Be human or be ignored — Kelford Labs Daily
Blend in or be yourself.
Precision is a promise — Kelford Labs Weekly
Don’t summarize, specify.
What are you trying to scale? — Kelford Labs Daily
You have to start with something.
Is your marketing made up? — Kelford Labs Daily
Or is it made for you?
What does your work cause? — Kelford Labs Daily
In the real world?
The power of saying something — Kelford Labs Daily
One single true thing.
Your content is coherence — Kelford Labs Weekly
Connecting to the real world.
The adjacent possible — Kelford Labs Daily
Focus on the next best thing.
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