Daily Lab: Every decision is a marketing decision
What are you demonstrating?
signal
68 posts
Daily Lab: Market your own business
Don’t just market the category you’re in
Daily Lab: The folly of fame
Focus on value, not followers.
Daily Lab: You’re not “better”
You’re better than that.
Daily Lab: The costs we don’t count
Every sale has a cost
Daily Lab: The sign that you need to change
Pay attention to the edges of your industry
Daily Lab: The robo-alien test
How does what you do demonstrate value?
Daily Lab: Certain not superior
People don’t want “better,” they want “only.”
Daily Lab: Is your marketing noise or signal?
Don’t blend in.
Daily Lab: The views don’t matter
Why views are like packing peanuts.
Daily Lab: Don’t promise benefits
Demonstrate them.
Daily Lab: The opposite of advertising
Cold outreach often sends the exact wrong signal.
Showing of 68 posts