Daily Lab: Contract into relevance
Don’t expand, focus.
specific
100 posts
Daily Lab: But what do I post about?
What to post on Threads or other networks.
Daily Lab: Your practice or “best” practice?
One is more valuable than the other.
Daily Lab: How’s boring help?
What makes you boring makes you special.
Daily Lab: Best practices are classic mistakes
We should re-label most “best practices” as “classic mistakes.”
Daily Lab: What value, what distance?
Before we get to the art or the science, we have to ask ourselves: What’s the value, and what’s the distance?
Daily Lab: Focus exercise
A quick exercise to hone your marketing focus on your most valuable actions and clients:
Daily Lab: Say it to someone
It’s a little silly to make such a basic point, but groups don’t really buy things—people do.
Daily Lab: Do less, demonstrate more
If you do too much, you’ll never be able to effectively demonstrate it all.
Commentary: Always Know What to Say
Welcome to the background commentary and recommended reading for the “Always Know What to Say” mental model and the “Making Marketing Messages” framework exercise.
Model: Always Know What to Say
All the social media posts, paid ads, press releases, and website redesigns in the world won’t get you profitable customers if you’re not talking to the right person, about the right thing, in the right way, at the right time, in the right place.
Money-Making Marketing in 5 Steps
The reason your marketing is struggling is not because you don’t know what to do. It’s not struggling because you don’t know what to say. It’s struggling because you hate it.
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