The noise before defeat
“The bold move is the right move, except when it’s the wrong move.”
thinking
18 posts
How to get better marketing advice
It’s hard to see our own business objectively. It’s hard because we’re so close to it. We can’t see much of ourselves without a mirror, and we can’t always see our own business from the inside, either.
Is there a person in your marketing?
Abraham Lincoln told the story of an “automaton chess player,” a complex machine that, all the way back in the early 1800s, could beat human players at the game.
The important thing is to aim
An old friend of John D. Rockefeller once recalled that—despite being one of the wealthiest people to ever live—Rockefeller would insist that they switch to old golf balls when playing around water hazards.
A torrent of change
On May 4, 1844, over an experimental line extending the almost 40 miles from D.C. to Baltimore, Samuel Morse sent four words. A similar message sent just days before would have taken hours to arrive. Now, it travelled the distance in an instant.
You can’t throw work against a thinking problem
All of us can get caught in the trap of believing we can simply work our way out of trouble. Hustle culture has taught us that the answer to any given problem is to throw time and effort against it. But the truth is, if you’re going in the wrong direction, going faster doesn’t help.
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