Daily Lab: Change the product, not the price
How to avoid discounting
tradeoff
100 posts
Daily Lab: Let’s quit something
Winners quit a lot.
Daily Lab: The key to elite performance
What we really need is recovery.
Model: Efficient Persistence
The only thing you need, the one thing you can’t do without.
Daily Lab: Resist the urge to un-decide
Are you actually deciding, or un-deciding?
Daily Lab: Say “No” to Act
Why action requires doing less.
Daily Lab: Could you do this forever?
The question to ask before you start.
Framework: Marketing Rangefinder
It helps you look for the answers to: Where are my customers, and how do I reach them?
Daily Lab: Show them what you don’t do
Overdeliver because you’ve made the tradeoffs they value most.
Daily Lab: Do they need something, or want you?
It’s not enough to merely present ourselves to the market and tell them that we have what they need.
Money-Making Marketing in 5 Steps
The reason your marketing is struggling is not because you don’t know what to do. It’s not struggling because you don’t know what to say. It’s struggling because you hate it.
Don’t persuade, permit.
As a business owner, your job isn’t to talk people into buying from you. You’re not trying to persuade. Instead, your job is to permit.
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