Daily Lab: Lead with How
If you don’t know How, Why doesn’t matter.
value
100 posts
Daily Lab: The robo-alien test
How does what you do demonstrate value?
Framework: The Opposite Opportunity
Benefit from the latest trend without blending in.
Daily Lab: Where purpose comes from
How is your purpose demonstrated?
Daily Lab: This will change things
Infinite content in a finite world.
Daily Lab: The opportunity is the opposite
Respond to technology, don’t be led by it.
Daily Lab: Your practice or “best” practice?
One is more valuable than the other.
Model: New tech, old marketing
A marketer’s approach to new tech like AI.
Daily Lab: Certain not superior
People don’t want “better,” they want “only.”
Daily Lab: Is your marketing noise or signal?
Don’t blend in.
Daily Lab: Where does new business come from?
Don’t cold call, deliver value.
Daily Lab: Change the product, not the price
How to avoid discounting
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