Daily Lab: Say it to someone
It’s a little silly to make such a basic point, but groups don’t really buy things—people do.
value
100 posts
Daily Lab: Do less, demonstrate more
If you do too much, you’ll never be able to effectively demonstrate it all.
Daily Lab: Progress breeds patience
Marketing is a lot easier, a lot more fun, and a lot less stressful when you’re patient.
Commentary: Always Know What to Say
Welcome to the background commentary and recommended reading for the “Always Know What to Say” mental model and the “Making Marketing Messages” framework exercise.
Framework: Marketing Message Maker
Today, we’re going to combine a little bit of science with a little bit of art to help you figure out what to say when you’re asked what you do.
Model: Always Know What to Say
All the social media posts, paid ads, press releases, and website redesigns in the world won’t get you profitable customers if you’re not talking to the right person, about the right thing, in the right way, at the right time, in the right place.
The Family Knife is now Kelford Inc.
For the past five and a half years we've been The Family Knife. But we've also been something else. It's something one of our favourite clients told us this summer: "You're not The Family Knife," she said, temporarily breaking our
Money-Making Marketing in 5 Steps
The reason your marketing is struggling is not because you don’t know what to do. It’s not struggling because you don’t know what to say. It’s struggling because you hate it.
What’s your bicycle of the mind?
Marketing cannot save a company, nor can it make one.
Telling is repelling, proving is moving
If I have to tell you something, you unconsciously assume there’s a reason I can’t show you.
Don’t persuade, permit.
As a business owner, your job isn’t to talk people into buying from you. You’re not trying to persuade. Instead, your job is to permit.
5 Reasons Not to Work with Me
1. I provide very little documentation The strategy we’ll create together is ultimately yours, so formal documentation needs to be created on your end (with help and support) so that it doesn’t get rejected by your organization’s immune system. And I’m confident you know exactly what
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