Kelford Labs Weekly: Finding Your Audience When They're Far Away
Video: Marketing Rangefinder
Weekly Labs
100 posts
Kelford Labs Weekly: Value | Values Worksheet
And a Marketing Motivator GPT
Kelford Labs Weekly: Video — Defining your value(s)
The values that create your value
Kelford Labs Weekly: The stress and pressure of working in public
So how do we handle stress and pressure and work at our best—and lead our teams at theirs—without burning out or burning bridges?
The Marketer’s Law
Attention is a cost.
The Marketer’s Fallacy
Attention is all that matters.
The meaning of marketing fun
Fun gets the work done.
Framework: Future Fun Finder
Build your fun future with this framework
Special Issue: “Your first job is to not make it worse.” — The 3 Myths of Crisis Response
An interview with Dr. Dan Dworkis
Model: Building a Fun Future with AI
3 ways to make a fun future with AI.
Video: The ZERO Plan
A video summary of the ZERO Plan framework.
Daily Lab: Getting a zero.
You can be all right, even when it all goes wrong.
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