The Marketer’s Law
Attention is a cost.
Weekly Labs
100 posts
The Marketer’s Fallacy
Attention is all that matters.
The meaning of marketing fun
Fun gets the work done.
Framework: Future Fun Finder
Build your fun future with this framework
Special Issue: “Your first job is to not make it worse.” — The 3 Myths of Crisis Response
An interview with Dr. Dan Dworkis
Model: Building a Fun Future with AI
3 ways to make a fun future with AI.
Video: The ZERO Plan
A video summary of the ZERO Plan framework.
Daily Lab: Getting a zero.
You can be all right, even when it all goes wrong.
ZERO Plan Part 4: The Final Framework
Putting your ZERO Plan together.
Zero Plan Part 3: Mitigating Major Risks
Plan to avoid the worst outcomes.
Zero Plan Part 2: Hedging
How to bet on your worst outcome.
Lab Notes: AI Prompt Design
A short guide compiling what I’ve learned about getting the outputs you want from a machine you don’t control.
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