Daily Lab: Market your own business
Don’t just market the category you’re in
Daily Lab: Solving the marketing puzzle
Start with what you know
Daily Lab: Did your marketing stop?
No guilt, just progress
Daily Lab: Easy new ideas
Write to someone, write easily
Framework: Future Fun Finder
Build your fun future with this framework
Daily Lab: Speed from safety
The safe approach to new tech.
Daily Lab: “Get a horse!”
New tech, old stories
Daily Lab: “The reader is the little car.”
Making it easier to drive through your writing.
Daily Lab: The perfect flaws
What you don’t do makes you more valuable.
Daily Lab: Hard times, hard sell
How to stand out when styles shift
The seriousness of fun marketing
Marketing you aren’t doing, or don’t like, won’t work. That’s why I’m constantly going on about making it more fun.
The Bob Test
How to test your ads before they run.