Zero Plan Part 1: Honest Assessment
What will go wrong if you get zero results?
Daily Lab: The sign that you need to change
Pay attention to the edges of your industry
Daily Lab: Focus means saying no
So your customers know what to say yes to.
Daily Lab: Don’t buy an AI (or an airline)
Great invention, terrible business.
Daily Lab: Start your marketing HERE
Start with your current customers.
Daily Lab: Marketing is formed not started
Make marketing a habit
Daily Lab: Making something out of nothing
Planning for a zero, so you don’t have to feel like one.
What strategy costs
The price you pay for a strategy.
Daily Lab: Marketing must be fun
Why marketing stops—and how to keep it going.
Daily Lab: Plan to keep playing
Don’t give up, get better.
Where great ads come from
The key to Scientific Advertising
Video: New Tech, Old Marketing
A real-world example of the New Tech, Old Marketing framework.