Kelford Labs Daily: All there is to it
The simple truth of advertising.
attention
60 posts
Kelford Labs Daily: Popular or purchased?
Demonstrating or Decorating?
Kelford Labs Daily: Make the right impression
Focus on customers, not competitors.
The Marketer’s Law
Attention is a cost.
Daily Lab: “How do I stand out from the noise?”
Don’t cut through the noise—make it quieter.
The Marketer’s Fallacy
Attention is all that matters.
Daily Lab: “The reader is the little car.”
Making it easier to drive through your writing.
Daily Lab: See technology for yourself
You can’t wait for the news to tell you what’s new
Daily Lab: The folly of fame
Focus on value, not followers.
Daily Lab: No funnels, no journeys
Focus on giving attention, not getting it.
Flailing for attention
The job of a marketer is not to make marketing assets, or to implement tactics. Or to just get attention. The job is to get customers. Nobody cares about our ads, our social media posts, our videos, or even our newsletters. They care about their own problems, their own lives, their own jobs.
Bragging is part of your work
“In advertising”—and I would add, in all of marketing—“there is also a first principle.” “To attract someone’s attention.”
Showing of 60 posts