Daily Lab: See technology for yourself
You can’t wait for the news to tell you what’s new
attention
53 posts
Daily Lab: The folly of fame
Focus on value, not followers.
Daily Lab: No funnels, no journeys
Focus on giving attention, not getting it.
Flailing for attention
The job of a marketer is not to make marketing assets, or to implement tactics. Or to just get attention. The job is to get customers. Nobody cares about our ads, our social media posts, our videos, or even our newsletters. They care about their own problems, their own lives, their own jobs.
Bragging is part of your work
“In advertising”—and I would add, in all of marketing—“there is also a first principle.” “To attract someone’s attention.”
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