Your message’s mission — Kelford Labs Daily
Is to demonstrate agreement.
celebration
11 posts
400 Marketing Lessons — Kelford Labs Weekly
Sharing what I’ve learned.
Don’t display, demonstrate — Kelford Labs Weekly
Promoting a personalized process.
The rewards of public attention — Kelford Labs Daily
Publicity feels bad.
Daily Lab: How to measure success
Write it down right now
It’s never how you wanted it
If there’s one lesson life insists on reminding me of, it’s this: You can get what you want, but it will never be how you wanted it.
Why you should celebrate every day
Have you ever been stuck in the “arrival fallacy”? That’s the idea that happiness and satisfaction are one big accomplishment away.
The future isn’t real
When we think about “the future” of our business or our marketing, we’re not considering real events. We’re imagining what might happen. No matter how skilled we may be at marketing, our vision of the future is quite literally a figment of our imagination.
Joy
There’s a tendency for consultants, especially new ones, to take themselves pretty seriously. I certainly did. Knowing, as Benjamin Franklin once said, that “grave men are taken ... as wise men,” I fell into the trap of trying to be overly serious in my conversations, marketing, and day-to-day work.
The Worry List: Utterly unglamorous, incredibly important
This week’s newsletter builds on last week’s to demonstrate how to use and maintain a Worry List. It’s time to go full flashlight on our worries.
What happened, how it happened, why it happened
As business owners, we can quickly forget about the good things that happen, and how they happened. The danger is in forgetting what made you successful in the short-term, which denies you the opportunity to notice patterns that will create success long-term.
Showing of 11 posts