Marketing at a moment’s notice — Kelford Labs Daily
By knowing our measurements.
confidence
28 posts
Bridging the credibility gap — Kelford Labs Daily
By focusing on your current expertise.
The power of “Yes, but” — Kelford Labs Daily
Amplify believability
The rewards of public attention — Kelford Labs Daily
Publicity feels bad.
How to never be wrong — Kelford Labs Daily
Never market.
Confidence from wrongness — Kelford Labs Weekly
Gaining marketing confidence from making mistakes.
Kelford Labs Daily: Is it already working?
Assessing your marketing before you see results.
Kelford Labs Daily: The value of less
Adding more can backfire.
Kelford Labs Daily: Marketing is how you help
So hang onto it.
Daily Lab: A good plan for a bad outcome
How to get what we want even when we get nothing.
Even if you lose, you win
If there are red flags during the sales process, if the project seems doomed from the start, those issues won’t suddenly go away once there’s money, expectations, committees, and deadlines involved.
You can’t bully yourself to better marketing
Frankly, entrepreneurs and creative types tend to bully themselves. Not because they don’t know what to do, but because they feel like they know exactly what they should be doing, but aren’t. Or can’t.
Showing of 28 posts