Kelford Labs Daily: Shrink the scope, not the cost
Don’t discount yourself.
Don’t discount yourself.
“Strategy is about focus.”
Don’t add, remove.
YOUR best, not THE best.
Pretend you’re lazy
And get more things done.
So your customers know what to say yes to.
How to avoid discounting
How to slow down so you can go faster.
Boundaries do not confine us, they keep us on track.
If your marketing is struggling, unless you’re doing nothing, you’re probably doing too much.
Which would you rather do? Increase your effort or your insight?