Daily Lab: The way to get started
Pretend you’re lazy
Pretend you’re lazy
And get more things done.
So your customers know what to say yes to.
How to avoid discounting
How to slow down so you can go faster.
Boundaries do not confine us, they keep us on track.
If your marketing is struggling, unless you’re doing nothing, you’re probably doing too much.
Which would you rather do? Increase your effort or your insight?
According to Benjamin Hardy and Dan Sullivan in The Gap and the Gain, the British Olympic rowing team had a simple secret to their success at the 2000 Sydney games. “They developed a one-question filtering response to every single decision they made."
We don’t need to predict what’s going to happen. We just have to prepare.
Frequent marketing meetings are often a sign of marketing struggles. Of course, when marketing is struggling, we tend to meet about it. But the meeting itself is part of the problem, or at least a symptom of a greater one.
“Because George believed he was supposed to find a solution, he did.” Whether we believe it or not, our beliefs affect our actions and our abilities.