Daily Lab: Write this before you write anything else
Do you know your marketing position?
Do you know your marketing position?
How you’ll know what to say.
What value are you demonstrating?
Attention is a cost.
YOUR best, not THE best.
Why consistency counts
What to ask to get the right answer.
Attention is all that matters.
What’s the difference?
Don’t compare, create.
Over deliver your value.
When and where before what.