Daily Lab: What do you want?
That’s the only hard question.
decision
57 posts
How to savour uncertainty
A lot of business owners are putting off working on their marketing strategy. They’re waiting for things to settle down, for the market to become more stable, or to simply have more certainty about the way things are going to go. But the problem is that they’re likely to be waiting forever.
How to build a marketing team you trust
When I work with the leaders of marketing teams, I’ll often hear that their job has slowly mutated into mere oversight.
Will it make the boat go faster?
According to Benjamin Hardy and Dan Sullivan in The Gap and the Gain, the British Olympic rowing team had a simple secret to their success at the 2000 Sydney games. “They developed a one-question filtering response to every single decision they made."
Nothing ever goes as planned
We don’t need to predict what’s going to happen. We just have to prepare.
“Ring the bell.”
Marketers especially, but really any type of expert, often have to get our ideas approved by committees, groups, or boards. In any of these cases, we run into the usual problem: Everyone on a committee or in a group has their own opinion and their own mark they want to make.
The game of wasting money
Knowing ourselves—what we like, what we’re best at, what we value above everything else—is what makes us different.
What does “strategy” mean?
What does “strategy” even mean? What’s your definition? Do you see it as just a “synonym for expensive,” as one economist called it?
You’ve already lost that money
You’ve probably tried a lot of things to market your business over the years. And you may have noticed that the tough part isn’t coming up with new ideas to try out. The tough part is stopping the stuff that isn’t working.
What we can and cannot do
People reportedly spend about an hour every week just deciding what to watch on Netflix. And more than two hours every week deciding what to eat. And that was before the pandemic.
Is there a person in your marketing?
Abraham Lincoln told the story of an “automaton chess player,” a complex machine that, all the way back in the early 1800s, could beat human players at the game.
The important thing is to aim
An old friend of John D. Rockefeller once recalled that—despite being one of the wealthiest people to ever live—Rockefeller would insist that they switch to old golf balls when playing around water hazards.
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