Wisdom and words — Kelford Labs Daily
And knowing the difference.
middle step
23 posts
Want to sell? Market. — Kelford Labs Weekly
How to get the meeting.
The process of positioning — Kelford Labs Daily
Not all at once.
Give away some secrets — Kelford Labs Daily
So prospects know you have them.
Don’t display, demonstrate — Kelford Labs Weekly
Promoting a personalized process.
What’s your middle step? — Kelford Labs Daily
Something to hang onto.
One step at a time — Kelford Labs Daily
Positive progress, not pain.
No extra points — Kelford Lab Daily
Getting through the long middle.
Daily Lab: Don’t try to sell
Get one step closer.
How to cause the effects of marketing
I’ve written before about my love of bad horror movies. In so many cases, it’s clear that the director didn’t want to make a movie. They wanted to have made a movie. And there’s a huge difference between those two desires.
Showing of 23 posts