Staying Connected with ideal clients — Kelford Labs Daily
By focusing on who you can help the most.
By focusing on who you can help the most.
With curiosity.
What you can overdeliver on.
And how to know the difference.
Who wants what you sell?
Over deliver your value.
We can’t just deliver on our promise—we have to overdeliver.
Overdeliver because you’ve made the tradeoffs they value most.
To grow a sustainable business, though, marketing costs need to go down over time, not up.