Daily Lab: Focus means saying no
So your customers know what to say yes to.
strategy
100 posts
Daily Lab: Don’t buy an AI (or an airline)
Great invention, terrible business.
What strategy costs
The price you pay for a strategy.
Daily Lab: Plan to keep playing
Don’t give up, get better.
Crisis Model: Zero Plan
How to plan for the worst marketing outcomes.
Daily Lab: Expand into focus
Don’t dilute your demand.
Daily Lab: Plan to be disrupted
Make a plan to learn
Daily Lab: Pick your problems
By preparing ahead of time.
Framework: The Opposite Opportunity
Benefit from the latest trend without blending in.
Daily Lab: The opportunity is the opposite
Respond to technology, don’t be led by it.
Daily Lab: Is your new strategy working?
How to tell before you see results.
Framework: Make content worth making
Make content magic.
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