What strategy costs
The price you pay for a strategy.
Joel Kelly
100 posts
Marketer. Writer. Loved by all.
Daily Lab: Marketing must be fun
Why marketing stops—and how to keep it going.
Daily Lab: Plan to keep playing
Don’t give up, get better.
Where great ads come from
The key to Scientific Advertising
Video: New Tech, Old Marketing
A real-world example of the New Tech, Old Marketing framework.
Daily Lab: You’re not too late
It’s never too late to be valuable.
Crisis Model: Zero Plan
How to plan for the worst marketing outcomes.
Daily Lab: Can you steer your marketing?
You can’t steer if you’re not moving.
Daily Lab: No Blank Pages
How to start writing now.
Daily Lab: Expand into focus
Don’t dilute your demand.
Daily Lab: But what do I post about?
What to post on Threads or other networks.
Commentary: Bring the future lovingly into being
Change changes things.
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