The Marketer’s Law
Attention is a cost.
Daily Lab: Computer chess
And the computer is better.
Daily Lab: What’s a strategy?
The 3 components of strategy
Daily Lab: Average efforts, average results
YOUR best, not THE best.
Daily Lab: More like darts than archery
What happens if you miss?
Daily Lab: How to chop a tree in two
Why consistency counts
Daily Lab: Calm in the chaos
Practicing calm when things are tough.
Daily Lab: The way to get started
Pretend you’re lazy
Daily Lab: “How do I stand out from the noise?”
Don’t cut through the noise—make it quieter.
Daily Lab: What the customer wants
What to ask to get the right answer.
The Marketer’s Fallacy
Attention is all that matters.
Daily Lab: Every decision is a marketing decision
What are you demonstrating?