Kelford Labs Daily: Snowy demonstration
A classic VW demonstration.
creative
60 posts
Kelford Labs Daily: Do Less with More
How to do less when there’s more to do every day.
Kelford Labs: “Automatic Insight”— Transforming Ideas into Outputs with Custom GPTs and Poe
Why and How of Custom GPTs and chatbots
Daily Lab: Calm in the chaos
Practicing calm when things are tough.
The meaning of marketing fun
Fun gets the work done.
Lab Notes: AI Prompt Design
A short guide compiling what I’ve learned about getting the outputs you want from a machine you don’t control.
Framework: The Opposite Opportunity
Benefit from the latest trend without blending in.
Commentary: The art OR science of marketing?
When you need to get your marketing done, you can get trapped thinking it’s a simple science, or an abstract art.
Model: News, Nope, (K)Nowledge
There’s so much you can write down before you start writing, all of which gives you the structure to hang your ideas on—the frameworks with which to build out your content and communication.
Not an evil at all
"There’s only one thing you can count on...On any given moment in any given day, somebody somewhere is screwing up."
Adjust the end to your means
If you don’t have the resources, capabilities, or equipment necessary to make something that looks like it had an enormous budget, or which matches the prevailing trendy aesthetic, try something else.
Dear Charlie
The task was to sell a German-made car in America, less than 15 years after the end of World War II. Oh, and it looked and drove nothing like the most popular cars of the day. So how do you introduce a new car in a hostile market dominated by giants?
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