Daily Lab: Where sales and marketing meet
The customer isn’t on a journey. You are.
customers
100 posts
Video: Marketing Rangefinder Exercise
An exercise to find your best customers, even if they’re far away.
Daily Lab: No funnels, no journeys
Focus on giving attention, not getting it.
Daily Lab: “They must be very rich!”
The cost doesn’t tell you all that much about the customer.
Framework: Marketing Rangefinder
It helps you look for the answers to: Where are my customers, and how do I reach them?
Daily Lab: Influence connects
Because the job isn’t over when we’ve made the sale—a new job is just beginning.
Daily Lab: Curiosity not commitment
We can’t just deliver on our promise—we have to overdeliver.
Daily Lab: Show them what you don’t do
Overdeliver because you’ve made the tradeoffs they value most.
Daily Lab: Find closer customers
Find minds already changed, already needing the type of thing you sell.
Daily Lab: Experts don’t build brands
To grow a sustainable business, though, marketing costs need to go down over time, not up.
Model: How far away are your customers?
One of the most common questions I get is simply: “Where do I go to reach people?”
Daily Lab: Do they need something, or want you?
It’s not enough to merely present ourselves to the market and tell them that we have what they need.
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