Daily Lab: “How do I stand out from the noise?”
Don’t cut through the noise—make it quieter.
Don’t cut through the noise—make it quieter.
What to ask to get the right answer.
Attention is all that matters.
What are you demonstrating?
What’s the difference?
Don’t compare, create.
Over deliver your value.
When and where before what.
Fun gets the work done.
Ignore jargon, focus on value.
Don’t just market the category you’re in
Start with what you know