Daily Lab: Could you do this forever?
The question to ask before you start.
The question to ask before you start.
Make marketing that makes you better.
Avoid the crowded race to the bottom.
Cold outreach often sends the exact wrong signal.
Focus on giving attention, not getting it.
We should re-label most “best practices” as “classic mistakes.”
It’s never too late to improve your launch.
The only types of organizations who see results from marketing are the ones who do marketing, at least a little bit.
The cost doesn’t tell you all that much about the customer.
All the content created here on Kelford Labs will be getting a “100% organic” label going forward.
Why write a daily newsletter?
Sometimes, we’ve got to create the information we want to measure.