One client, not many — Kelford Labs Daily
Focus first.
goals
17 posts
Interest over advertising — Kelford Labs Daily
Finding closer customers.
Does your strategy actually have a strategy? — Kelford Labs Daily
Or is it a wish?
Kelford Labs Daily: The numbers you’re looking for
What went up, what went down
Kelford Labs Weekly: The truth about Marketing Santa
You need a strategy not a wishlist.
Daily Lab: Ditch some goals
And get more things done.
Daily Lab: Pick your problems
By preparing ahead of time.
Daily Lab: Uncertainty vanishes.
The anxiety that comes with the uncertainty of marketing isn’t a requirement to do great work.
Daily Lab: What do you want?
That’s the only hard question.
How to build a marketing team you trust
When I work with the leaders of marketing teams, I’ll often hear that their job has slowly mutated into mere oversight.
How I’ll get what I want this year
I used to think the secret to getting what I wanted was to have an ambitious goal, to state it publicly, and to exert as much effort as I could in that direction, as fast as I could. But I was wrong. That doesn’t actually work.
When in doubt, land long
On July 20, 1969, Neil Armstrong had a decision to make. The Lunar Module’s onboard computer was guiding the craft toward a crater’s edge, and a field of boulders “the size of Volkswagens,” according to biographer James R. Hansen.
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