Daily Lab: Market your own business
Don’t just market the category you’re in
position
100 posts
Daily Lab: The perfect flaws
What you don’t do makes you more valuable.
Daily Lab: You’re not “better”
You’re better than that.
Daily Lab: Contract into relevance
Don’t expand, focus.
Daily Lab: The costs we don’t count
Every sale has a cost
Daily Lab: Focus means saying no
So your customers know what to say yes to.
Daily Lab: Lead with How
If you don’t know How, Why doesn’t matter.
Framework: The Opposite Opportunity
Benefit from the latest trend without blending in.
Daily Lab: The opportunity is the opposite
Respond to technology, don’t be led by it.
Daily Lab: Your practice or “best” practice?
One is more valuable than the other.
Model: New tech, old marketing
A marketer’s approach to new tech like AI.
Daily Lab: Certain not superior
People don’t want “better,” they want “only.”
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