Daily Lab: The costs we don’t count
Every sale has a cost
position
100 posts
Daily Lab: Focus means saying no
So your customers know what to say yes to.
Daily Lab: Lead with How
If you don’t know How, Why doesn’t matter.
Framework: The Opposite Opportunity
Benefit from the latest trend without blending in.
Daily Lab: The opportunity is the opposite
Respond to technology, don’t be led by it.
Daily Lab: Your practice or “best” practice?
One is more valuable than the other.
Model: New tech, old marketing
A marketer’s approach to new tech like AI.
Daily Lab: Certain not superior
People don’t want “better,” they want “only.”
Daily Lab: Here’s to the boring ones
What makes you magical?
Daily Lab: “That’s where the hungry people are.”
Where are people hungry for your value?
Daily Lab: Best practices are classic mistakes
We should re-label most “best practices” as “classic mistakes.”
Daily Lab: Do they need something, or want you?
It’s not enough to merely present ourselves to the market and tell them that we have what they need.
Showing of 100 posts