Updates, not upsells — Kelford Labs Daily
Give returning customers a reason.
service
16 posts
How you work is how you market it — Kelford Labs Daily
Consistency counts.
Know what to say, know what to sell — Kelford Labs Weekly
How we sold our new workshop.
How we know what you should say — Kelford Labs Weekly
Our process, and why it works.
Make an imaginary sale — Kelford Labs Daily
And follow the steps.
Content Agency in an AI World — Kelford Labs Weekly
By keeping content control.
What it took me 500 newsletters to realize — Kelford Labs Daily
We do marketing for communicators.
It’s not them, it’s you — Kelford Labs Weekly
How to be findable.
Kelford Labs Daily: What’s your service mosaic?
Addressing the “buffet problem”
Kelford Labs Daily: Do your customers choose?
Or do you choose for them?
Daily Lab: Change the product, not the price
How to avoid discounting
Daily Lab: Are you selling hours or insight?
Which would you rather do? Increase your effort or your insight?
Showing of 16 posts