Know what to say, know what to sell — Kelford Labs Weekly
How we sold our new workshop.
validate
18 posts
Exceptions prove the position — Kelford Labs Daily
Because they prove you have principles.
Precision is a promise — Kelford Labs Weekly
Don’t summarize, specify.
Practice before you perform — Kelford Labs Daily
So you know what works.
You can’t improve in isolation — Kelford Labs Daily
You need to get into the market.
Try it before you buy it — Kelford Labs Daily
Don’t commit to what you haven’t tried.
Optimization as procrastination — Kelford Labs Weekly
Getting one client, not all the clients.
What is marketing for? — Kelford Labs Weekly
Discover, define, demonstrate
Market, don’t present — Kelford Labs Daily
Selling takes demonstrating.
Don’t just ask, market — Kelford Labs Daily
The only way to know for sure.
Kelford Labs Daily: Good idea or good business?
And how to know the difference.
Daily Lab: Real customer research
Know your customers, find your prospects.
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