Daily Lab: Don’t promise benefits
Demonstrate them.
value
100 posts
Daily Lab: Your 2-minute content strategy
Let’s build a content strategy together in the minute or two it takes to read this newsletter.
Daily Lab: The way to make marketing easier
By focusing on just one single thing.
Daily Lab: Where sales and marketing meet
The customer isn’t on a journey. You are.
Framework: Be an efficient persister
How to slow down so you can go faster.
Daily Lab: Marketing that always works
Make marketing that makes you better.
Daily Lab: No funnels, no journeys
Focus on giving attention, not getting it.
Daily Lab: Best practices are classic mistakes
We should re-label most “best practices” as “classic mistakes.”
Daily Lab: “They must be very rich!”
The cost doesn’t tell you all that much about the customer.
Daily Lab: Uncertainty vanishes.
The anxiety that comes with the uncertainty of marketing isn’t a requirement to do great work.
Framework: Marketing Rangefinder
It helps you look for the answers to: Where are my customers, and how do I reach them?
Daily Lab: Influence connects
Because the job isn’t over when we’ve made the sale—a new job is just beginning.
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