The easiest way for marketing to fail — Kelford Labs Daily
is to do nothing at all.
Marketing promises are false predictions — Kelford Labs Daily
Nothing is guaranteed.
Your content is connection — Kelford Labs Weekly
A new model for marketing content.
Can you compress your content? — Kelford Labs Daily
By using metaphors?
Your business is a change of pace — Kelford Labs Daily
Or scale, or pattern.
The objective is perspective — Kelford Labs Daily
So they can see things the way you do.
Is your content current? — Kelford Labs Weekly
Or is it a historical document?
Is your new content old? — Kelford Labs Daily
What could you say now?
Done or doing? — Kelford Labs Daily
Is your experience up-to-date?
Tools for remembering — Kelford Labs Daily
Middle step content.
To whom are you marketing? — Kelford Labs Daily
Get specific.
Effort is a signal to yourself — Kelford Labs Daily
So you don’t get worse.