Precision is a promise — Kelford Labs Weekly
Don’t summarize, specify.
avoidance
45 posts
Ask me about marketing optimization & procrastination — Kelford Labs Weekly
On our upcoming LinkedIn Live with Alison Knott.
Optimization as procrastination — Kelford Labs Weekly
Getting one client, not all the clients.
The right trades to make now — Kelford Labs Daily
Instead of compromising.
Verbal reversals — Kelford Labs Daily
Approach, don’t avoid.
The seriousness of fun marketing
Marketing you aren’t doing, or don’t like, won’t work. That’s why I’m constantly going on about making it more fun.
Daily Lab: The easy part is the hard part
Start where you are, not where you aren’t.
Daily Lab: Masking insecurity
With perfectionism.
Daily Lab: Say “No” to Act
Why action requires doing less.
The Perfect Strategy
If you ask anyone how to create a successful business, there’s a good chance they’ll say: “Talk to customers.” And, they’re right. But, if you don’t know what your best customers actually value most about you, you’re likely to optimize for the wrong things.
Don’t make pain the point
Here’s the sneaky secret nobody tells you about the motto, “No pain, no gain.” It works for some people, but not because pain is necessary. But because those people like pain.
How to not fit in
The hardest part about creating a marketing position that’s right for your ideal customers is that it’s necessarily wrong for your non-ideal customers.
Showing of 45 posts