Marketing keeps going when they get Here — Kelford Labs Daily
With curiosity.
competition
19 posts
The future of Canadian marketing — Kelford Labs Daily
Standing out, not blending in.
Daily Lab: Who are my customers?
Who wants what you sell?
Daily Lab: “How do I stand out from the noise?”
Don’t cut through the noise—make it quieter.
Daily Lab: Market your own business
Don’t just market the category you’re in
Daily Lab: The opportunity is the opposite
Respond to technology, don’t be led by it.
Daily Lab: “That’s where the hungry people are.”
Where are people hungry for your value?
Daily Lab: Best practices are classic mistakes
We should re-label most “best practices” as “classic mistakes.”
What’s your bicycle of the mind?
Marketing cannot save a company, nor can it make one.
You want to be weird
There are only two dependable ways to create a profitable business: By being meaningfully different from your competition in a way that provides greater value to a specific set of customers. Or by being so streamlined, efficient, and operationally effective that you can be the cheapest option.
Don’t follow the crowd, they’re lost
The average day trader loses money over the course of a year. In fact, according to one study, “only about 4.5 percent of day traders are successful.”
Holding on by the eyelids
The business world often tells us to be aggressive. We’re told to project strength and hide weakness. But if there’s one thing that’s clear from my study of high-stakes decision making, strategy, and conflict it’s this: aggression is weakness, and calmness is strength.
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