Daily Lab: Start your marketing HERE
Start with your current customers.
customers
100 posts
Daily Lab: Expand into focus
Don’t dilute your demand.
Daily Lab: Where does new business come from?
Don’t cold call, deliver value.
Daily Lab: Values they’ll value
Combine what you value most with what they value most.
Daily Lab: How worry helps
What to do when things get tough.
Daily Lab: Here’s to the boring ones
What makes you magical?
Daily Lab: “That’s where the hungry people are.”
Where are people hungry for your value?
Daily Lab: Value defining questions
Our clients see our value better than we do.
Daily Lab: Where sales and marketing meet
The customer isn’t on a journey. You are.
Video: Marketing Rangefinder Exercise
An exercise to find your best customers, even if they’re far away.
Daily Lab: No funnels, no journeys
Focus on giving attention, not getting it.
Daily Lab: “They must be very rich!”
The cost doesn’t tell you all that much about the customer.
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