To whom are you marketing? — Kelford Labs Daily
Get specific.
Daily Labs
100 posts
Effort is a signal to yourself — Kelford Labs Daily
So you don’t get worse.
Movies and marketing that do something — Kelford Labs Daily
Demonstrate or deliver value.
Style is what they see first — Kelford Labs Daily
We need to look the part.
Marketing is trying things — Kelford Labs Daily
Never stop experimenting.
LinkedIn as blogging — Kelford Labs Daily
The content that performs.
Marketing when it’s easier not to — Kelford Labs Daily
Help, habits, and fun.
Creating popular interest — Kelford Labs Daily
Popularity begets popularity.
Good starts bad — Kelford Labs Daily
Lower your expectations
Nothing better than a demo — Kelford Labs Daily
Be demonstrative, not descriptive.
Do your words inspire action? — Kelford Labs Daily
So they know what to do.
How to write in someone else’s voice — Kelford Labs Daily
Edit until you hear it.
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