The Bob Test
How to test your ads before they run.
Daily Labs
100 posts
Daily Lab: See technology for yourself
You can’t wait for the news to tell you what’s new
Daily Lab: What do I do next?
Where are you demonstrating value at a distance?
Daily Lab: What AI has changed
For me, and for your customers.
Daily Lab: The folly of fame
Focus on value, not followers.
Daily Lab: Your customers don’t care about your costs
Focus on the people who want you to succeed.
Daily Lab: You’re not “better”
You’re better than that.
Video: The ZERO Plan
A video summary of the ZERO Plan framework.
Daily Lab: Your worst story is your best story.
Demonstrate that you learn and grow.
Daily Lab: Getting a zero.
You can be all right, even when it all goes wrong.
Daily Lab: Marketing motivation toolkit
3 ways to make marketing more fun.
Daily Lab: Real customer research
Know your customers, find your prospects.
Showing of 100 posts