The first thing you need to say — Kelford Labs Daily
Is that you sell what they need.
Daily Labs
100 posts
Start with the distance, not the message — Kelford Labs Daily
Where they are changes what you say.
Measurement is a loop not a line — Kelford Labs Daily
And you’re in it.
Start in a lower gear — Kelford Labs Daily
So you can build momentum.
Far’s where you’re over-investing — Kelford Labs Daily
Get closer instead.
Something better than a testimonial — Kelford Labs Daily
Reversing an objection.
You can just start again — Kelford Labs Daily
You don’t have to catch up first.
A surprisingly easy content exercise — Kelford Labs Daily
Ask yourself this question.
Now you have two problems — Kelford Labs Daily
Promoting your promotions.
Where are you putting your thoughts? — Kelford Labs Daily
Or are you trying to remember them?
Marketing guilt — Kelford Labs Daily
Comes from what we don’t do.
Turning beliefs into messages — Kelford Labs Daily
Using the Marketing Rangefinder
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