Daily Lab: No funnels, no journeys
Focus on giving attention, not getting it.
distance
71 posts
Daily Lab: Uncertainty vanishes.
The anxiety that comes with the uncertainty of marketing isn’t a requirement to do great work.
Framework: Marketing Rangefinder
It helps you look for the answers to: Where are my customers, and how do I reach them?
Daily Lab: Influence connects
Because the job isn’t over when we’ve made the sale—a new job is just beginning.
Daily Lab: Find closer customers
Find minds already changed, already needing the type of thing you sell.
Model: How far away are your customers?
One of the most common questions I get is simply: “Where do I go to reach people?”
Daily Lab: Do they need something, or want you?
It’s not enough to merely present ourselves to the market and tell them that we have what they need.
Daily Lab: “I just need a meeting.”
It takes more than selling to do great marketing.
Daily Lab: Your marketing is your work
“What marketing can I do that would make me even better at what my customers value most?”
Daily Lab: What value, what distance?
Before we get to the art or the science, we have to ask ourselves: What’s the value, and what’s the distance?
The Family Knife is now Kelford Inc.
For the past five and a half years we've been The Family Knife. But we've also been something else. It's something one of our favourite clients told us this summer: "You're not The Family Knife," she said, temporarily breaking our
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