One client, not many — Kelford Labs Daily
Focus first.
myth
12 posts
Kelford Labs Daily: The secret of effective marketing
One thing at a time.
Daily Lab: Average efforts, average results
YOUR best, not THE best.
The Marketer’s Fallacy
Attention is all that matters.
Daily Lab: The views don’t matter
Why views are like packing peanuts.
Daily Lab: 3 Wrong Answers
Avoid the crowded race to the bottom.
Daily Lab: No funnels, no journeys
Focus on giving attention, not getting it.
Daily Lab: Best practices are classic mistakes
We should re-label most “best practices” as “classic mistakes.”
Daily Lab: Don’t buy the best practice
Or: “The best is bad, actually.”
You can’t bully yourself to better marketing
Frankly, entrepreneurs and creative types tend to bully themselves. Not because they don’t know what to do, but because they feel like they know exactly what they should be doing, but aren’t. Or can’t.
There’s no such thing as a riskless strategy
If you want things to change, you have to try to change things, and that entails assuming the risk that things might not go the way you want. Every plan is a guess about the future, and sometimes our guesses are wrong.
On being busy, but broke
It’s a dangerous myth that struggling businesses just need more customers. In my experience, many businesses aren’t struggling because they don’t have enough customers, they struggle because they have too many customers. Or too many of the wrong customers. They’ve become busy, but broke.
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