The first draft is supposed to be bad — Kelford Labs Daily
Because you’re supposed to rewrite it.
style
11 posts
What would an artist do? — Kelford Labs Weekly
Because *you* are one.
Talking about what you want to talk about — Kelford Labs Daily
Will make them want to hear it.
What do they want to be true? — Kelford Labs Weekly
And how do you make it true?
Your business is a change of pace — Kelford Labs Daily
Or scale, or pattern.
Is your content current? — Kelford Labs Weekly
Or is it a historical document?
To whom are you marketing? — Kelford Labs Daily
Get specific.
Styling your marketing — Kelford Labs Weekly
By behaving differently.
Style is what they see first — Kelford Labs Daily
We need to look the part.
Kelford Labs Weekly: Value Writing Follow-Along
Writing based on your value, step by step.
You can’t bully yourself to better marketing
Frankly, entrepreneurs and creative types tend to bully themselves. Not because they don’t know what to do, but because they feel like they know exactly what they should be doing, but aren’t. Or can’t.
Showing of 11 posts