Don’t worry them, worry for them — Kelford Labs Daily
And they’ll trust you more.
truth
15 posts
Precision is a promise — Kelford Labs Weekly
Don’t summarize, specify.
What do they want to be true? — Kelford Labs Weekly
And how do you make it true?
To be right you must be specific — Kelford Labs Daily
Specificity sells.
The power of saying something — Kelford Labs Daily
One single true thing.
What would fame feel like? — Kelford Labs Daily
Create connection instead.
Your content is coherence — Kelford Labs Weekly
Connecting to the real world.
Your content is connection — Kelford Labs Weekly
A new model for marketing content.
Can you compress your content? — Kelford Labs Daily
By using metaphors?
The best way to lose a customer — Kelford Labs Daily
Is by telling the truth.
The Components of Content — Kelford Labs Daily
3 Tips for Making Content
Kelford Labs Daily: All there is to it
The simple truth of advertising.
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