Trust is about what you don’t do — Kelford Labs Daily
So they can believe you’re good at the rest.
So they can believe you’re good at the rest.
Give returning customers a reason.
Common knowledge is often wrong.
Their fear is your FOMO.
Because you’re supposed to rewrite it.
Is the new way to be found.
Not advertising.
We need belief.
That’s what content should do.
It’s not about you.
By focusing on who’s looking for you.