Don’t overextend your reach — Kelford Labs Daily
Focus on prospects closer by.
fallacy
30 posts
2025’s Marketing Lessons — Kelford Labs Weekly
The most exciting marketing ideas of the year.
Don’t worry them, worry for them — Kelford Labs Daily
And they’ll trust you more.
Interest over advertising — Kelford Labs Daily
Finding closer customers.
The instinct to attempt anyway — Kelford Labs Daily
Experiment instead.
The problem with personas — Kelford Labs Daily
They’re not real.
The bad kind of average — Kelford Labs Daily
Carve your own path.
Wishful Advertising Thinking — Kelford Labs Daily
Ads work once things are working.
The Marketer’s Fallacy
Attention is all that matters.
Daily Lab: 3 Wrong Answers
Avoid the crowded race to the bottom.
You’ve already lost that money
You’ve probably tried a lot of things to market your business over the years. And you may have noticed that the tough part isn’t coming up with new ideas to try out. The tough part is stopping the stuff that isn’t working.
You can’t bully yourself to better marketing
Frankly, entrepreneurs and creative types tend to bully themselves. Not because they don’t know what to do, but because they feel like they know exactly what they should be doing, but aren’t. Or can’t.
Showing of 30 posts