The instinct to attempt anyway — Kelford Labs Daily
Experiment instead.
fallacy
26 posts
The problem with personas — Kelford Labs Daily
They’re not real.
The bad kind of average — Kelford Labs Daily
Carve your own path.
Wishful Advertising Thinking — Kelford Labs Daily
Ads work once things are working.
The Marketer’s Fallacy
Attention is all that matters.
Daily Lab: 3 Wrong Answers
Avoid the crowded race to the bottom.
You’ve already lost that money
You’ve probably tried a lot of things to market your business over the years. And you may have noticed that the tough part isn’t coming up with new ideas to try out. The tough part is stopping the stuff that isn’t working.
You can’t bully yourself to better marketing
Frankly, entrepreneurs and creative types tend to bully themselves. Not because they don’t know what to do, but because they feel like they know exactly what they should be doing, but aren’t. Or can’t.
They’re stuck too
2020 is a year of anxieties for everyone, business owners included. And a particular strain of anxiety I’ve noticed is over competition.
You can’t throw work against a thinking problem
All of us can get caught in the trap of believing we can simply work our way out of trouble. Hustle culture has taught us that the answer to any given problem is to throw time and effort against it. But the truth is, if you’re going in the wrong direction, going faster doesn’t help.
There’s no such thing as a riskless strategy
If you want things to change, you have to try to change things, and that entails assuming the risk that things might not go the way you want. Every plan is a guess about the future, and sometimes our guesses are wrong.
On being busy, but broke
It’s a dangerous myth that struggling businesses just need more customers. In my experience, many businesses aren’t struggling because they don’t have enough customers, they struggle because they have too many customers. Or too many of the wrong customers. They’ve become busy, but broke.
Showing of 26 posts