Video: New Tech, Old Marketing
A real-world example of the New Tech, Old Marketing framework.
framework
78 posts
Crisis Model: Zero Plan
How to plan for the worst marketing outcomes.
Framework: The Opposite Opportunity
Benefit from the latest trend without blending in.
Daily Lab: Values they’ll value
Combine what you value most with what they value most.
Framework: Make content worth making
Make content magic.
Video: Efficient Persister Walkthrough
Joel walks you through the Efficient Persister framework.
Framework: Be an efficient persister
How to slow down so you can go faster.
Video: Marketing Rangefinder Exercise
An exercise to find your best customers, even if they’re far away.
Framework: Marketing Rangefinder
It helps you look for the answers to: Where are my customers, and how do I reach them?
Model: How far away are your customers?
One of the most common questions I get is simply: “Where do I go to reach people?”
Daily Lab: Focus exercise
A quick exercise to hone your marketing focus on your most valuable actions and clients:
Framework: Fill-in-the-Blanks Content Writing
We’re going to jump past all the theory and do a content writing fill-in-the-blanks exercise.
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