Daily Lab: Values they’ll value
Combine what you value most with what they value most.
framework
75 posts
Framework: Make content worth making
Make content magic.
Video: Efficient Persister Walkthrough
Joel walks you through the Efficient Persister framework.
Framework: Be an efficient persister
How to slow down so you can go faster.
Video: Marketing Rangefinder Exercise
An exercise to find your best customers, even if they’re far away.
Framework: Marketing Rangefinder
It helps you look for the answers to: Where are my customers, and how do I reach them?
Model: How far away are your customers?
One of the most common questions I get is simply: “Where do I go to reach people?”
Daily Lab: Focus exercise
A quick exercise to hone your marketing focus on your most valuable actions and clients:
Framework: Fill-in-the-Blanks Content Writing
We’re going to jump past all the theory and do a content writing fill-in-the-blanks exercise.
Model: News, Nope, (K)Nowledge
There’s so much you can write down before you start writing, all of which gives you the structure to hang your ideas on—the frameworks with which to build out your content and communication.
Video: Marketing Message Maker
In this month's video, Leah walks you through the Marketing Message Maker framework and demonstrates the utility of the "Always Know What to Say" mental model.
Commentary: Always Know What to Say
Welcome to the background commentary and recommended reading for the “Always Know What to Say” mental model and the “Making Marketing Messages” framework exercise.
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