Kelford Labs Daily: How to do so much less
Get more done by doing ess.
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21 posts
Daily Lab: Say “No” to Act
Why action requires doing less.
You have to get it done
One of the most important lessons I’ve learned is that, if you want to get a lot of things done quickly, you have to slow down. It feels counterintuitive. We can easily think that, in order to achieve a lot, we must do a lot—and fast.
Wishes feel good and rarely come true
Entrepreneurs are full of ideas. It’s what inspired us to start our business, create our products or services, and sell them to the world in the first place. But, over time, we can start to think that the valuable part is the idea, and not the action that follows.
Every decision is a marketing decision
My favorite cognitive bias is called “déformation professionelle.” Basically, we see the world through our jobs. It’s a bias I certainly have. I see everything through a marketing strategy lens. Often, that just makes me a boring conversation partner. But, sometimes, it actually helps.
What happened, how it happened, why it happened
As business owners, we can quickly forget about the good things that happen, and how they happened. The danger is in forgetting what made you successful in the short-term, which denies you the opportunity to notice patterns that will create success long-term.
Everything is a tradeoff
Every great decision you make comes with downsides. There is never a perfect answer.
The purpose of marketing
Just what is my marketing actually doing for me? What’s the point? The purpose of your marketing, from here on out, is to reinforce your position.
On being busy, but broke
It’s a dangerous myth that struggling businesses just need more customers. In my experience, many businesses aren’t struggling because they don’t have enough customers, they struggle because they have too many customers. Or too many of the wrong customers. They’ve become busy, but broke.
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