To be right you must be specific — Kelford Labs Daily
Specificity sells.
The power of saying something — Kelford Labs Daily
One single true thing.
What would fame feel like? — Kelford Labs Daily
Create connection instead.
Why I hate buying new clothes — Kelford Labs Daily
Because it’s uncomfortable.
Why you want recent content — Kelford Labs Daily
So you can link to it.
Your content is coherence — Kelford Labs Weekly
Connecting to the real world.
The work is the point — Kelford Labs Daily
It sets you apart.
What to do when others do what you do — Kelford Labs Daily
Do things differently.
The easiest way for marketing to fail — Kelford Labs Daily
is to do nothing at all.
Marketing promises are false predictions — Kelford Labs Daily
Nothing is guaranteed.
Your content is connection — Kelford Labs Weekly
A new model for marketing content.
Can you compress your content? — Kelford Labs Daily
By using metaphors?