Why you should celebrate every day
Have you ever been stuck in the “arrival fallacy”? That’s the idea that happiness and satisfaction are one big accomplishment away.
Are you DEWing it?
Your marketing needs a “do not pass go” strategy. You need an order of operations to know what to check, and in what order, to make sure you’re doing the right things.
“Tell the truth and make it interesting.”
“Tell the truth and make it interesting.” — David Ogilvy Describing his own writing style as “a silk glove with a brick inside it,” Ogvily believed that the best way to make an impression was with facts and information, well stated.
Nothing ever goes as planned
We don’t need to predict what’s going to happen. We just have to prepare.
Marketing never fails.
Marketing never fails. It just stops. It stops because we ran out of money, enthusiasm, or patience.
Don’t follow the crowd, they’re lost
The average day trader loses money over the course of a year. In fact, according to one study, “only about 4.5 percent of day traders are successful.”
“Ring the bell.”
Marketers especially, but really any type of expert, often have to get our ideas approved by committees, groups, or boards. In any of these cases, we run into the usual problem: Everyone on a committee or in a group has their own opinion and their own mark they want to make.
“Genius hesitates”
When we have a new idea, a new business concept, or a new product or service, we’re motivated to move fast. We see everyone else out in the market, seemingly crushing it, and we strive to get in on the action. We think that speed is the key to success. When the opposite is true.
“There’s no such thing as a marketing emergency”
I thought the best way I could be helpful to you today is to just make your marketing a little easier. A little bit less stressful or overwhelming, so you can focus on other things.
“Stop the willpower madness”
Marketing efforts don’t fail. They stop. Like New Year’s Resolutions, our marketing efforts simply peter out and fade away over time.
But what should you DO?
What are you actually supposed to do to get the clients you really want?
Your marketing won’t work
Your marketing isn’t going to work. At least, not at first. It’s something I call “The Principle of Expected Failure”.