Optimization as procrastination — Kelford Labs Weekly
Getting one client, not all the clients.
avoidance
31 posts
The right trades to make now — Kelford Labs Daily
Instead of compromising.
Verbal reversals — Kelford Labs Daily
Approach, don’t avoid.
The seriousness of fun marketing
Marketing you aren’t doing, or don’t like, won’t work. That’s why I’m constantly going on about making it more fun.
Daily Lab: The easy part is the hard part
Start where you are, not where you aren’t.
Daily Lab: Masking insecurity
With perfectionism.
Daily Lab: Say “No” to Act
Why action requires doing less.
The Perfect Strategy
If you ask anyone how to create a successful business, there’s a good chance they’ll say: “Talk to customers.” And, they’re right. But, if you don’t know what your best customers actually value most about you, you’re likely to optimize for the wrong things.
Don’t make pain the point
Here’s the sneaky secret nobody tells you about the motto, “No pain, no gain.” It works for some people, but not because pain is necessary. But because those people like pain.
How to not fit in
The hardest part about creating a marketing position that’s right for your ideal customers is that it’s necessarily wrong for your non-ideal customers.
More before they are counted
Worrying can paralyze us. It can keep us from getting our marketing work done, from stretching ourselves beyond our current capabilities, and from experimenting with new strategies and techniques.
That which you actually do
Eleanor Roosevelt once said that “action creates its own courage.” Moving forward makes continuing on easier. Taking action builds confidence, and getting what we want is its own motivation.
Showing of 31 posts