Start with the distance, not the message — Kelford Labs Daily
Where they are changes what you say.
Where they are changes what you say.
And you’re in it.
Get closer instead.
Reversing an objection.
Using the Marketing Rangefinder
Give returning customers a reason.
That’s what content should do.
And how can you get their attention?
By focusing on who’s looking for you.
Focus first.
Marketing without marketing.
The one that creates the most value.