The Marketing Rangefinder Cheat Sheet — Kelford Labs Weekly
Move them one step closer.
customers
100 posts
They’re Here. Are you? — Kelford Labs Daily
Marketing doesn’t stop when the work begins.
Close enough to care? — Kelford Labs Daily
Or too far away to notice?
What happens when you think in distances — Kelford Labs Daily
You know what needs to be said.
Start with the distance, not the message — Kelford Labs Daily
Where they are changes what you say.
Measurement is a loop not a line — Kelford Labs Daily
And you’re in it.
Far’s where you’re over-investing — Kelford Labs Daily
Get closer instead.
Something better than a testimonial — Kelford Labs Daily
Reversing an objection.
Turning beliefs into messages — Kelford Labs Daily
Using the Marketing Rangefinder
Updates, not upsells — Kelford Labs Daily
Give returning customers a reason.
Can I help? — Kelford Labs Daily
That’s what content should do.
Who got them into the category? — Kelford Labs Daily
And how can you get their attention?
Showing of 100 posts