Which service to focus your marketing on — Kelford Labs Daily
The one that creates the most value.
customers
100 posts
Interest over advertising — Kelford Labs Daily
Finding closer customers.
Where to place your marketing messages — Kelford Labs Daily
Where they would have been seen.
Interest before education — Kelford Labs Daily
Motivation is personal.
Are you choosing friends or strangers? — Kelford Labs Daily
Who’s more likely to buy?
Ideal clients are nearer than you think — Kelford Labs Daily
Don’t skip past them.
Incaution is an advertising crime — Kelford Labs Daily
We must manage our ability to persist.
You can’t improve in isolation — Kelford Labs Daily
You need to get into the market.
Imperfection makes you unexchangeable — Kelford Labs Daily
For the right buyer.
What would you say to one person? — Kelford Labs Daily
Say that to everyone.
The bad news is you’re a marketer — Kelford Labs Daily
Don’t overthink it.
Optimization as procrastination — Kelford Labs Weekly
Getting one client, not all the clients.
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