Crisis Model: Zero Plan
How to plan for the worst marketing outcomes.
model
36 posts
Model: New tech, old marketing
A marketer’s approach to new tech like AI.
Model: Organic content in an AI world
It’s time we talked about AI.
Model: Efficient Persistence
The only thing you need, the one thing you can’t do without.
Model: How far away are your customers?
One of the most common questions I get is simply: “Where do I go to reach people?”
Model: News, Nope, (K)Nowledge
There’s so much you can write down before you start writing, all of which gives you the structure to hang your ideas on—the frameworks with which to build out your content and communication.
Video: Marketing Message Maker
In this month's video, Leah walks you through the Marketing Message Maker framework and demonstrates the utility of the "Always Know What to Say" mental model.
Model: Always Know What to Say
All the social media posts, paid ads, press releases, and website redesigns in the world won’t get you profitable customers if you’re not talking to the right person, about the right thing, in the right way, at the right time, in the right place.
Video: Small Actions, Big Planner
Welcome to our first video! Each month(ish), we'll be turning one of our mental models—for demonstrating your value at a distance—into a framework you can use and apply. And then we'll create a video walking you through the procedure for using the framework.
End the anxiety of marketing
When we meet with a new client, a very common sentiment is a sense of anxiety that pervades their marketing. Some say they hate it. Some say they like it, but it stresses them out. Others have just been trying to ignore it, or let someone else handle it.
The purpose of marketing
Just what is my marketing actually doing for me? What’s the point? The purpose of your marketing, from here on out, is to reinforce your position.
If this then that, and if that, then what?
Everyone who knows me well knows there’s one rule I live by. They know it because I’m always saying it. So often it’s probably their least favorite phrase. But I’ll keep saying it: If this then that, and if that, then what?
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